‘The Walking Dead’: How to comprehend its massive ratings
The Walking Dead‘s ratings are big. Like really, really big.
It’s actually become a tad difficult to describe how big they are. AMC’s zombie drama is huge among total viewers — averaging nearly 19.9 million per episode when including seven days of DVR playback. But what’s truly stunning is the show’s adults 18-49 rating, the number that matters most to advertisers. That most recent average rating — a 10.3 with DVR — is second to nothing. Which makes comparisons tricky. So I put together this guide to give The Walking Dead‘s dominance some perspective. Note: Every show’s average below is only counting episodes with seven full days of DVR playback available, so this uses everybody’s largest currently available demo rating.
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Walking Dead (Entertainment Weekly)
