‘The Walking Dead’: How to comprehend its massive ratings

walking deadThe Walking Dead‘s ratings are big. Like really, really big.

It’s actually become a tad difficult to describe how big they are. AMC’s zombie drama is huge among total viewers — averaging nearly 19.9 million per episode when including seven days of DVR playback. But what’s truly stunning is the show’s adults 18-49 rating, the number that matters most to advertisers. That most recent average rating — a 10.3 with DVR — is second to nothing. Which makes comparisons tricky. So I put together this guide to give The Walking Dead‘s dominance some perspective. Note: Every show’s average below is only counting episodes with seven full days of DVR playback available, so this uses everybody’s largest currently available demo rating.

Click below for the full article.

Walking Dead (Entertainment Weekly)

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