Viral Journalism and the Valley of Ambiguity

Once you’ve worked as a writer and editor in the world of social media for a decade, the way I have, you start to notice patterns. For example, there are some stories that will never go viral, even if they are brilliant in every measurable way. That’s because they lie in the “valley of ambiguity,” … Continue reading

Brand Revolution

http://gawker.com/russell-brand-may-have-started-a-revolution-last-night-1451318185 (Follow Link for Video) The revolution itself may not be televised, but on last night’s edition of the BBC’s Newsnight, viewers may have witnessed the start of one. Actor-slash-comedian-slash-Messiah Russell Brand, in his capacity as guest editor of the New Statesman‘s just-published revolution-themed issue, was invited to explain to Jeremy Paxman why anyone should listen to a man … Continue reading